A word cloud is the most creative way to visualize text data. It can be used to show the most prominent words in a text, the theme of a document, or the frequency of terms used in a corpus.
Many websites show word clouds to promote their services. Some review sites, for example, use word clouds to create infographics that display a list of recommended products. The site user can easily see which products are the most popular based on the frequency of the words used.
Word clouds are used in business presentations for a variety of reasons. Here are some of the popular ones.
- Show the results of a recent survey. Usually, surveys and polls will have one or many open-ended questions at the end. Yet, responses to these questions are going to be unorthodox. You need to summarize the main points and present them in a visually pleasing way.
- Abstract the main topics from online customer reviews. Online reviews are a great source of information for businesses. Yet, the content is often unstructured and densely packed into paragraphs. Word clouds can help you highlight the main topics in these reviews and present them as key takeaways.
- Compare the reviews or poll results with another business's product or service. Information has little value without a benchmark. You may want to find out how your business is doing about your competitors. You can draw two-word clouds side by side to compare them.
- Learn the changing consumer opinion. A good benchmark for your business is your business itself a year ago. Word clouds generated for different years or cohorts could be beneficial in finding out if your business is improving.
- Extract topics from large documents. Sometimes, records are too long and packed with text. You can scan them using a word cloud generator to find the main issues for further analysis.
You can find many word cloud generators on the internet, but not all of them are suitable for business use. People use word clouds for various reasons. Marketers and business owners use word clouds to analyze customer feedback, competitors, or industry trends. Educators use word clouds to create visuals for presentations and research papers.
If you have some Python programming knowledge, you may also try coding a word cloud creation. This gives you more flexibility, and you can scale up to hundreds, if not thousands of word clouds created in bulk.
This blog post will recommend 5 of the best word cloud generators for business in 2022. I urge you to try these tools the next time you need to create a professional presentation or report.
WordArt: A most creative tool for creating word clouds
If you're looking for the best word cloud generator, you need to check out WordArt. It's the most versatile and easy-to-use tool I've ever come across. The best part is that it's free to use, so you can create great word clouds without spending a penny. For high-quality export, you have to pay. But I've found the standard exports are good enough to include in a presentation.
Here's the beauty of this tool: You can select a shape from their collection of shapes. The generated word cloud will perfectly fit into this. See the ring-shaped word cloud I created for a little passage from the lord of the rings trilogy. Many other tools in this list have this feature. But word art does it better than them all.
You can copy and paste your text into the tool to create a word cloud. You can also upload a CSV with the frequency counts of each word. You can also select from a library of exciting shapes. The one you see below is created in a basketball shape. Further, you can change the font and layout of the words. WordArt also allows you to edit the word cloud after you generate them.
WordArt is worth checking whether you're a business owner, marketer, educator, or student.
Link to WordArt
WordItOut: The tool that gets the basics right.
I have been a fan of this tool for many years. To my knowledge, this is one of the first-word cloud generators on the internet.
The unique difference of this tool is that it picks a style randomly every time you generate a word cloud. You can turn off this feature if you don't want to. But your life is much easier when you want to create word clouds that look different every time.
Besides, the tool has many standard features other solutions in this list have. For instance, you can determine the size of the words, layout, colors, etc.
Wording it out allows you to edit the source and regenerate word clouds as often as possible.
Link to WordItOut.
WordClouds: Word cloud generator for any source
The biggest plus for this tool is its ability to turn a URL into a word cloud. Not only URLs, but this is also the tool that gives you a broader range of input options.
Yes, paste in a URL; Wordclouds will crawl the page and extract all the words it finds. You can also upload text and CSV files. Or you can copy and paste your text as you'd do with other tools.
You can control how the words appear by setting the gap size between words and their direction. You can make font sizes bigger or smaller with an easy-to-use slider that applies real-time changes.
It's also possible to add links to the words. Word clouds can be formed into fun shapes, letters, or from an uploaded image. A color picker lets you apply a solid or gradient idea to your background. You can also make your background out of a custom image. While it has robust features, the user experience is not as smooth as other tools.
Link to WordClouds
Monkeylearn: The most user-friendly word cloud generator
When you want to create a word cloud, you almost always expect a place where you can drop your text and generate a visual with a click of a button. That's Monkeylearn.
I'd say it's a little rigid when it comes to customization. But the defaults are so professional, and you don't need to worry about having them on your PowerPoint slides.
Monkeylearn is more than just a word cloud generator. They have a fantastic keyword extractor, sentiment analyzer, etc. If you're looking for one-time use, these options are plentiful.
But for extended text work, I'd suggest a tool like Jasper can be a thousand times better.
Link to Monkeylearn
TagCrowd: Another URL crawler
Like Wordclouds, TagCrowd too can crawl a URL and create a word cloud based on its content.
With URLs, mostly, these two tools get pretty similar outcomes. But sometimes, one of them does better than the other. Therefore, it's a bit of trial and error to see which one is more relevant to you.
I trust these tools use different strategies to crawl web pages. Therefore sometimes they pick non-relevant text, such as contextual ads, and screw the output. On the flip side, you can specify which ones to ignore and set minimum and maximum counts for every word.
Link to TagCrowd.
Jason Davies Word Cloud (Bonus): Also worth checking
The only tool in this list that allows you to tweak the mathematical parameters of word cloud generation.
You can change the number of most frequent words to include. But beyond that point, you don't get much control. But here, you can select a couple of other parameters.
You can change the scale of words. For instance, if you think the frequency counts for a few words are dramatically more significant than the others, you can choose a logarithmic scale.
Yet, the overall functionality is so limited in this tool. Use it if you need a quick exploration on the go.
Link to Jason Davies Word Cloud.
Conclusion: Which word cloud generator should you pick?
Now that we've seen the best word cloud generators that offer everything you need to create professional presentations, it's up to you to choose.
In most cases, you're good with WordArt. If you're looking for a tool with robust features and user-friendliness, go with Monkeylearn or Wordclouds. But if you want more flexibility when choosing which words and phrases should go into the cloud and controlling the algorithm, pick Jason Davies Word Cloud or TagCrowd.
In the end, it's all about your needs as a content creator. So test them out individually and find the tool that best matches them! When you find the best one, do share your experience with us.